“Technology+” Illuminates New Consumer Trends as STAR Market’s Smart Consumption Enterprises Contribute to a Quality National Day

Cailian Press, October 3 (reported by Wu Wei Ling) — Currently, smart consumer terminals have become key carriers bridging technological breakthroughs with consumer lifestyle scenarios, injecting new vitality into public quality living.

During this year’s National Day holiday, STAR Market companies such as Insta360 (688775.SH), Roborock (688169.SH), Ninebot (689009.SH), and XGIMI (688696.SH), as benchmark enterprises in smart consumption, delivered ‘quality enhancements’ to festive living through their innovative results, providing a vivid example of science and technology empowering consumer livelihoods.

As a global leader in intelligent imaging equipment, Insta360 offers multiple consumer-grade smart imaging devices tailored for holiday scenarios. Whether capturing natural landscapes or documenting family gatherings, these products allow memories from National Day to be presented vividly with a “360-degree no blind spot” experience.

In August this year, Insta360 launched its brand’s first flagship-quality pocket camera, the GO Ultra. Weighing only 53 grams, the device features a magnetic detachable design, enabling it to be easily attached to clothing or accessories, greatly facilitating consumers’ travel and sports shooting needs.

Regarding the company’s product sales performance, Insta360 stated, “The company has successfully sold its products to more than 200 countries and regions worldwide, with over 10,000 offline retail stores. In the first half of 2025, the company achieved total operating revenue of 3.671 billion yuan, representing a year-on-year increase of 51.17%, reflecting strong market demand for the company’s products and the recovery of consumer confidence.”

For household cleaning, from ensuring clean clothes before holiday travel to performing a ‘one-touch’ cleanup after gatherings, smart cleaning equipment has become a crucial tool in freeing up domestic labor time for the general public.

Data shows that in the first half of the year, China’s online sales of robotic vacuum cleaners reached 4.77 billion yuan, a year-on-year increase of 45%. Sales during the 618 shopping festival soared by 34.1% compared to the same period last year. Among these, Roborock outperformed the industry average, ranking first among cleaning appliance brands.

Roborock stated, “The smart cleaning appliances sector in which the company operates serves as a very typical and sensitive ‘observation window’ for consumer recovery. In the field of cleaning appliances, the high industry momentum continues, with both volume and price rising, showcasing distinct characteristics of high-quality, structural integration, and innovation-driven growth in consumption recovery.”

“The company’s globally leading flagship products, including the G30 Space, P20 Ultra robotic vacuum cleaner, A30 Pro Ultra floor washer, and Z1 Max Pro wash-dry set, have seen continuously strong sales, further revealing the underlying logic of this recovery — consumer momentum is shifting comprehensively from basic ‘whether or not’ needs to quality-driven ‘how good’ pursuits.” Roborock further elaborated.

In terms of travel, intelligent mobility tools are unlocking freedom for holiday travel. Notably, for every 10 smart two-wheeled electric vehicles sold in China, seven come from Ninebot.

In the first half of the year, Ninebot’s R&D investment reached RMB 522 million, a year-on-year increase of 49.51%. Keeping pace with the AI technology wave, the company focuses on strategic areas such as the short-distance transportation full-domain operating system Lingbo OS (NimbleOS), artificial intelligence, and self-balancing technology for two-wheeled vehicles, setting new industry benchmarks in human-vehicle interaction and driving safety.

Empowered by technological innovation, on September 8 this year, Ninebot officially announced that the cumulative shipment volume of its smart two-wheeled electric vehicles in the Chinese market had exceeded 9 million units, once again breaking the industry growth record.

Bringing the ‘cinema’ into the holidays, projection display products are becoming an increasingly popular choice for staying at home. The current home projection market is gradually transitioning from incremental competition to stock competition. XGIMI Technology, through technological innovation and deep understanding of application scenarios, is driving the industry from a focus on ‘parameter hype’ towards ‘experience resonance.’

On September 26, XGIMI Technology’s ‘first movie projector,’ the T10, was launched on the XGIMI official website, mini program, offline stores, and major e-commerce platforms. On the day of release, the first batch of products sold out immediately. Since the beginning of this year, XGIMI Technology has successively released new products targeting diverse scenarios such as outdoor portability and gaming audio-visual experiences.

Regarding the prospects of the smart consumer electronics industry, XGIMI Technology stated, ‘Technological innovation is the core competitiveness to navigate through cycles. The product differentiation brought by XGIMI’s self-developed capabilities forms the underlying logic of our development. From recent feedback on our own products, we have already perceived some positive signals in the current consumer electronics market.’