Left Coast Engineering tracks latest tech at 2025 Consumer Electronics Show

Jennie is a robotic companion for those who can no longer care for a live animal.

What’s new and ground-breaking at the 2025 Consumer Electronics Show, (CES) in Las Vegas?  Escondido-based Left Coast Engineering (LCE) went to find out!

This is the 11th year the LCE team has attended the huge CES show, the only tech show that showcases the entire tech landscape at one event.

This year, LCE engineers and staff logged a collective 90 miles a day to beat the bushes for the latest and greatest technologies of the future.  Covering multiple venues in Las Vegas, including the expanded Las Vegas Convention Center, the Aria, the Venetian Hotel and Expo Center, the show had more than 141,000 attendees in 2025.

“Since our team is focused on custom R&D product development, the LCE team explores CES annually to comb through the 1400 or so startups and 4500 exhibitors, sometimes supporting clients and always learning about the latest technology coming out for the future,” said Rob Baranowski, LCE’s president and founder.

The show started in New York City in 1967, migrated to Chicago in 1972 and added an additional annual date in 1978 in the winters in Las Vegas. After two decades of shows in both cities, the organizers kept Las Vegas in the winter as the only standing show. 

Each year, there are always themes and show highlights that resonate, such as Smart Home or new automotive tech. In 2025, these technologies were still highlighted with robotic yard and pool care products, new concept cars, new agriculture tech from John Deere and Caterpillar and more, but health and general well-being were intertwined throughout the event.

Specifically, brain health and sleep restoration were key focuses of this year’s CES.  First up, there’s a whole new wave of brain-computer interfaces that’s really mind-blowing (pun intended!). It’s not about chunky medical equipment anymore — these are sleek headsets that easily fit into daily life.  Some of the CES talks at the conference covered cognitive enhancement, covering a variety of uses for these headset interfaces — from tools for people with physical disabilities to control other devices, to mindfulness through self-awareness feedback.  This might be like having a close friend who can say “Hey, maybe take a deep breath?” at just the right moment, even improving AI chatbots to have a meaningful dialogue.

The sleep tech this year has moved well past the sleep-tracking apps.  There is a focus on getting better sleep, which recent research shows that enough sound sleep purges amyloid Beta- and Tau-proteins from the brain. These are considered the big offenders in Alzheimer’s disease.  The LCE team learned about My Waves, which uses a sleek wearable device to monitor brain waves just before REM and then processes that moment into audio & light treatment to repeatedly promote better sleep, faster and sounder.  

Neurovalens Modius Sleep is designed to improve insomnia by delivering a small and safe electrical pulse to the head for a period of 30 minutes before bed, during which users can do other activities, such as watching TV or reading.  There also were new smart mattresses, pillows and portable mats at the show, that can track your sleep habits and actually adjust your room’s temperature and lighting based on your brain activity. 

Ascle X utilizes precision millimeter-wave technology, commonly used in satellite imaging, autonomous vehicles, and medical applications, to track blood pressure and heart rate based on chest motion analysis. The system can identify any abnormal trends and notifying caretakers or family members instantly via app or voice alert.  Wave Therapeutics has even created a smart mattress that fights the challenges of pressure injuries and bedsores for bedridden patients.

These different pieces are starting to work together. Your brain health and sleep data can talk to your fitness apps, your diet tracking, and even your social calendar to give you a fuller picture of your overall wellbeing. It’s like having all the pieces of the puzzle finally coming together. With all this brain data floating around, privacy remains a key effort to maintain cyber security to make sure sensitive information stays secure.

LCE also explored tech and tools coming out to help with the hurdles of aging.  This includes keeping our minds sharp as we age, a topic that resonates in several custom products LCE recently has developed for its clients.  The American Association of Retired Persons (AARP) sponsored an entire technology pavilion and hosted a variety of brain health talks, bringing this topic to the forefront.

Amy Archipov, LCE’s production manager, took time to meet Jennie from Tombot.com.  Jennie is a robotic companion for those who can no longer care for a live animal.  Utilizing technology, specialized fabrics and animatronic techniques, Jennie is realistic in appearance, touch and behaviors.  The benefits are many, as animal therapy studies with seniors with dementia show significant improvements in mood, and reduced need for psychotropic and anti-psychotic medications.

The LCE team also previewed eSight Go, an affordable digital low-vision device designed for those with central vision loss. These glasses utilize an advanced high-speed, high-definition camera to capture continuous video footage of what is being viewed. The system then utilizes clinically validated smart algorithms to optimize and enhance the footage and share it on two HD OLED screens, providing sharp, crystal-clear viewing. The viewer’s brain then synthesizes the images to fill any vision gaps, in real time for a clearer view. 

Promoted as the world’s first true nature camera, the Wonder Petal outdoor camera builds on AI used in the earlier Bird Buddy product, to capture and deliver the daily activities of all wildlife and plantlife around the home.  The colorful Wonder booth was a good reminder to take a moment and smell the roses, or at least watch what Mother Nature has right outside the back door.

Founded in 1999, the Escondido-based Left Coast Engineering (LCE) just celebrated 25 years in business. LCE is a full-service, custom electronics and mechanical product design company focused on research & development (R&D).   Starting out with developing the very first location-aware app for theme parks, LCE  grew into product development in the early 2000’s, supporting government agencies and companies from startups to Fortune 500, since then.  LCE continues to develop problem-solving engineering design, using new approaches that bring seemingly impossible technology into manufacturable solutions.  LCE has supported more than 250 designs from concept to production-ready, which includes: product definition, certification testing, production test, and validation/verification.  The company team of about 20 includes five staff members from Valley Center.  More info about LCE at Left.Coast.Engineering/